Why Did Macron Choose Raj Shamani Over NDTV? Is This the New Media Agenda? | Saloni Khanna

When Emmanuel Macron chose to appear on Raj Shamani’s podcast instead of a traditional network like NDTV, it signaled a clear shift in global political communication. World leaders are increasingly turning to digital creators who command loyal, niche audiences rather than legacy newsrooms. Podcasts and creator platforms offer longer, controlled conversations that allow leaders to shape narratives without the confrontational format of prime time debates.

This move reflects a broader transformation in media consumption, especially among India’s youth. Influencer led platforms often deliver higher engagement and relatability compared to conventional news channels. By appearing on a business and entrepreneurship focused podcast, Macron may have aimed to connect directly with young founders, professionals, and aspirational audiences who are shaping India’s economic future.

Whether this represents a calculated media strategy or simply modern outreach, it highlights how political storytelling is evolving. Traditional journalism is no longer the only gateway to public discourse. As digital personalities grow in influence, global diplomacy itself is adapting to the creator economy model.

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