The Scary Rise of Short Drama Streaming Services

In this video we analyze the recent proliferation of short-form drama streaming services and the questionable marketing tactics they use to acquire customers.

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0:00 - 1:31 Intro
1:32 - 4:05 Learning From Quibi’s Mistakes
4:06 - 6:05 Chinese Web Novels
6:06 - 8:43 Low Production Costs
8:44 Advertising Strategy