How India is super-charging cricket

How India is turning cricket into an $11 billion empire
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Cricket was once the favored sport of Europe’s wealthy and sophisticated. A match took days to play and rewarded endurance and strategy over action and risk-taking. But when its popularity fell in the 20th century, a new country picked it up, loved it, and is now transforming it. India is a cricket-mad country that has given cricket a new shorter format, a new lucrative league, and a new life.

07:59 Sachin Tendulkar came from a middle-class family, not a wealth family.

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