Beyond & Impossible Burgers Were Everywhere — What Happened?

In 2019, the plant-based meat industry experienced explosive growth.

Investors poured hundreds of millions of dollars into companies like Beyond Meat and Impossible Foods. Fast-food giants like McDonald’s and Burger King rolled out plant-based burgers nationwide. Even celebrities like Snoop Dogg and Katy Perry backed the movement.

But then momentum stalled.

Since the early 2020s, plant-based meat sales have cooled, and prices remain high. Critics question how ultra-processed these products are. And some meat industry groups have pushed back with advertising campaigns and lobbying efforts.

So, what caused the decline of plant-based meat? And why is it still so expensive?

00:00 - Introduction
01:16 - Start of the plant-based meat craze
02:55- Rise of Beyond and Impossible
06:32 - Attacking plant-based meat
08:24 - Plant-based meat as ultra-processed
10:19 - Fall of the industry
11:27 - How does it taste?
16:19 - Future of the industry
19:36 - Credits

------------------------------------------------------
#plantbasedprotein #vegetarian #soexpensive #plantbasedfoods

WATCH MORE SO EXPENSIVE VIDEOS:
The Real Reason Disney Is So Expensive
https://youtu.be/Asc_TrJllyo
Why Owning Nothing Is So Expensive
https://youtu.be/8AKn-zJMIwY
Why Going To Concerts Is Harder Than Ever
https://youtu.be/sN1AVSZyFbY

Business Insider tells you all you need to know about business, finance, tech, retail, and more.

Visit our homepage for the top stories of the day: https://www.businessinsider.com
Business Insider on Facebook: https://www.facebook.com/businessinsider
Business Insider on Instagram: https://www.instagram.com/businessinsider
Business Insider on Twitter: https://www.twitter.com/businessinsider
Business Insider on Snapchat: https://www.snapchat.com/discover/Business_Insider/5319643143
Business Insider on TikTok: https://www.tiktok.com/@businessinsider

Beyond & Impossible Burgers Were Everywhere — What Happened? | So Expensive | Business Insider