All You Need to Know about Fauji Foods

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60 Billion Liters! One Bold Vision.

Pakistan’s dairy industry is massive — over 60 billion liters consumed every year. But only a few companies have managed to scale sustainably. One of them is Fauji Foods, a 1966 household brand known for butter, milk, and ghee.
After years of losses, Fauji Foods is now a turnaround story: sales are growing, costs are under control, and exports to China have started. Even more exciting: the company has announced a PKR 100 billion sales vision for 2029.
In this video, we break down:
The challenges of dairy (90% costs = raw milk + packaging).
Why the company was struggling before 2022.
How new management doubled outlets (18k - 35k), cut costs, and signed B2B deals.
The impact of solar, biomass, and local packaging.
Why tax policies on packaged milk could transform the industry.
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