Theres More Caviar Than Ever. Why Is It Still So Expensive?

Caviar used to be so abundant in American rivers that bars gave it away for free. Today, a single ounce can cost more than $250. Its high cost is a result of its scarcity. But over the last decade, China has exported more caviar than any other country in the world, flooding the market. So why hasn't caviar gotten much cheaper? We visited a Michelin-starred restaurant in New York and a small American producer's processing room to see how the tides are shifting in the industry.

00:00 - Intro
01:28 - Rise to luxury
03:24 - Caviar farming
05:35 - China
08:23 - Restaurants
11:13 - Producers in danger
15:29 - Room for luxury

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#caviar #sturgeon #luxury #soexpensive

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China Is Fueling A Caviar Boom — So Why Is It Still So Expensive? | So Expensive | Business Insider