Pipeline Shouldn’t Be This Hard: How AI Automates Inbound & Outbound

Pipeline shouldn’t be this hard.

In this ApolloNEXT session, COO Matt Curl, with Apollo Product Managers Tyler Phillips and Matt Lincoln, shows how real AI in sales connects inbound signals to outbound action, so you build pipeline smarter, faster, with less friction.

See agentic workflows that turn website intent into meetings and help reps book more with parallel dialing, better deliverability, and AI follow-ups.

This is Vibe GTM in practice.

What you’ll learn:

— How to unify inbound automation (visitor reveal, enriched 1-field forms, auto-routing & scheduling) with outbound automation (AI targeting, sequencing, Parallel Dialer, deliverability)
— Why connecting signals to action kills leaks (speed-to-lead, no-show handling, show/no-show workflows)
— Real results from customers (Idomoo, Kandji) who booked 3× meetings, with faster ramp, and fewer tools

Highlights

— AI Projects + Assistant build and optimize campaigns end-to-end
— Inbound becomes self-capturing (contact-level visitor reveal, instant routing, scheduler)
— Outbound becomes self-driving (best-fit targets, messaging, Parallel Dialer, deliverability suite)
— Deal execution accelerates with AI follow-ups and CRM auto-updates

⏱️ Chapters

00:15 – Intro + what we’re covering
00:59 – Why invest in GTM tech: the sales math that matters
02:48 – What’s broken: silos, manual work, tool sprawl
06:45 – Agentic Outbound demo (Tyler): projects, targeting, research, scoring
10:44 – Find pain signals & competitor tech; prioritize accounts
12:49 – Decision-maker enrichment (multi-source) + AI messaging & call guides
14:44 – Rep workflow (Lincoln): single pane, dynamic priorities, Parallel Dialer
18:56 – Dialing session setup + Apollo data + parallel connect
20:40 – Live call assist, objections, recommended actions, AI follow-ups
23:24 – Optimize campaigns with the Assistant; scale with the Deliverability Suite + lookalikes
25:30 – Agentic Inbound: leaks in the funnel & why speed-to-lead wins
26:38 – Prospect journey → long forms, slow routing, no-shows (the old way)
30:15 – Contact-level Visitor Reveal + Slack alerts + tripled inbound pipeline
31:13 – 1-field form + enrichment (100+ fields in background) + qualification
32:50 – Instant routing & scheduling; Assistant-built workflows
33:35 – Show/no-show automation: engagement vs. nurture sequences
34:25 – Results: 3–5× meetings, +conversion from shorter forms & scheduler
36:07 – Customer: Idomoo (Nick Sproul) — consolidation, AI, deliverability impact
45:16 – Customer: Kandji (Kayla & Alan) — one pane of glass, HubSpot sync, extra mtgs/day
59:03 – The scorecard: two levers (parallel dialing + enriched inbound) change everything
1:00:18 – Closing: What an agentic, unified GTM stack means for your team

Try Apollo today: http://bit.ly/3IX2U8p

#VibeGTM #AIinSales #InboundAutomation #OutboundAutomation #ParallelDialer #GoToMarket #PipelineGeneration