McSpaghetti? How McDonald’s Crafts Its Country-Exclusive Menus | WSJ The Economics Of

While McDonald’s is well known for its Big Mac burgers across the world, it has menu items in other countries like the McAloo Tikki Burger in India and fried chicken served with McSpaghetti in the Philippines.

The fast-food company’s spicy chicken McNuggets even have different spices on them depending on where they are sold. These local menu items that you won’t find anywhere else make up about 30% of McDonald’s food sales.

WSJ explores how the fast-food chain crafts its unique global menus and why localizing them is key to McDonald’s success.

Chapters:
0:00 International sales
0:43 McDonald’s background
2:40 How to build a menu
4:01 Transplanting flavors

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