ITALIANBACH: GOING VIRAL IS JUST UNDERSTANDING HUMAN PSYCHOLOGY

@ItalianBach is a hugely successful digital star with close to 5million followers; he’s someone who relentlessly works and studies his craft so I was fascinated to have him in the studio to find out about not only how he’s building his business, but where that drive and motivation comes from.

Isaac chatted to me about how he chose his alias, ItalianBach, and his first forays into making content. Together we joked about some of our most embarrassing moments from being anxious children and how, despite experiencing burnout from time to time, the persistent desire to keep creating content will never abate.

This conversation was truly engrossing for anyone who loves YouTube and how sometimes the oldest and simplest tricks will always be the best.

00:00 Coming up on this episode
1:21 Intro by Jamie
3:50 Issac’s hidden talent
8.30 Issac’s first ever posted content
13:20 Issac on mirroring his YouTube influences
19:55 Issac on growing up as a introvert
27:40 Jamie’s life-threatening rollercoaster experience
32:31 How it Italian Bach got his name
40:02 Jamie and Issac talk about content ‘burn-out’
46:01 On content copycats
50:17 The ACTUAL revenue to be made from TikTok ?
52:35 8 Questions
58:00 Thanks for listening!

#ITALIANBACH #GREATCOMPANYPODCAST #JAMIELAING

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If you or anyone you know has been affected by suicidal thoughts, you can head to CALM to find support: www.thecalmzone.net
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THE CREDITS
Exec Producer: Jemima Rathbone
Assistant Producer: Gurlina Heer
Video: Jake Ji
Video Editor: Ryley Kirby
Social Media: Laura Coughlan
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Great Company is an original podcast from JamPot