How To Turn Boring Products Into Hype Brands (According To The Co-Founders Of Hears Earplugs)

Meet Bob Verlaat and Nick Nijhof, childhood friends turned serial entrepreneurs and the co-founders behind D2C brands Dore Rose Hears Earplugs. In this interview, they break down exactly how they take traditionally "boring" products like pillowcases and earplugs and transform them into global, highly sought-after aesthetic brands.

00:00 - Roommates to Co-Founders: Building a Multi-Brand Ecosystem
03:39 - Why We Built Hears
08:48 - Turning "Boring" Products into Aesthetic Hype Brands
16:36 - The 30-Minute Pitch That Landed a Collab with YSL
19:10 - B2B vs. D2C: The E-Commerce Cheat Code for Revenue
24:05 - Bootstrapping vs. VC Funding & Scaling Globally

Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1

Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:

https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript

Stay Connected
Forbes newsletters: https://newsletters.editorial.forbes.com
Forbes on Facebook: http://fb.com/forbes
Forbes Video on Twitter: http://www.twitter.com/forbes
Forbes Video on Instagram: http://instagram.com/forbes
More From Forbes: http://forbes.com

Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.