How to design better logos

We’ve all been there…

Staring at a blank piece of paper praying we’re able to distill a brand’s essence into a brilliantly reductive mark aaaaaand nothing.

Zero. Zilch. Nada.

No ideas whatsoever 😩

Regardless of what anyone tells you, designing a logo is not easy.

But it doesn’t have to be as difficult as we make it sometimes 🤨

I use a few reliable techniques to generate hundreds of on-brief concepts.

Here’s 3 of them ✍🏼

Take what works for you and get rid of what doesn’t 🤝

What techniques do you lot use to generate ideas? Would love to hear ‘em.

Have a beaut start to your week ya lovely bunch 🍇

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