How This Black-Owned Brooklyn Bakery Quadrupled Sales In A Year | Small Business

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Jatee Kearsley built Je T’aime Patisserie in Bed-Stuy, Brooklyn, with a mission to make high-quality French desserts accessible to everyone, including customers who pay with EBT.  A self-taught pastry chef who learned from YouTube and years of industry work, Kearsley went from losing money to quadrupling her sales after going viral. Despite the high ingredient costs, steep New York City rent, intense pressure, and emotional burnout, Kearsley has been dedicated to prioritizing community over profits.

Read "Going viral saved my bakery, but it's never been about the money for me": https://bit.ly/4bwwSvs

00:00 - Intro
01:00 - Jatee’s Backstory
02:18 - Big Catering Order
04:33 - Going Viral
07:32 - Making Red Croissants
09:13 - Accepting EBT / Food Stamps
11:11 - Impacting the Community
12:37 - Opening the Store
14:16 - Credits
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#croissants #patisserie #brooklyn #bakery #SmallBusiness #InsiderFood

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How This Tiny Brooklyn Bakery Quadrupled Its Sales | Small Business | Insider Food