How Crumbl Hacked The TikTok Algorithm (And Our Brains)

Crumbl, a dessert company that began in Logan, Utah, in 2017, has rapidly grown into a viral sensation. Known for its oversized treats, Crumbl's success is fundamentally tied to its digital strategy. Social media was their "entire strategy" from the very beginning, focusing on visually appealing products and branding. This digital-first model fueled their explosive growth to over 1,000 across the U.S. and Canada, netting $158 million in revenue by leveraging the power of social media virality.

Read the full story on Forbes: https://www.forbes.com/sites/simonemelvin/2025/03/02/how-crumbl-cookies-devoured-america/

0:00 What Is A Crumbl Cookie?
1:04 Crumbl's Use Of Branding And Social Media
4:02 Crumbl's Celebrity And Influencer Crossovers
7:23 The Downside Of Virality

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